Starting Thursday: Falls Wine Review! Drink wine = win prizes!

Coming off what was a successful first attempt with the Falls Taste Tour, Argus Leader Media, along with eight local businesses, is launching the Falls Wine Review with a kickoff party at Icon Lounge on Thursday.

As you’ve probably guessed by the name, this tour will focus not on food, but on wine. The participating businesses are Minerva’s, Luciano’s, Icon Lounge, Carnaval Brazilian Grill, Bros. Brasserie Americano, The Market on Phillips, The Little Cellar Wine Company and Grille 26.

And there are some great specials attached: Complementary wine tasting and Brazilian Bites and ½ priced wine by the bottle on Wednesdays at Carnaval, Thursday night wine pairing series at The Market on Phillips, Taste of New Orleans with French wines at Grille 26, half-price wine night at Minerva’s on Monday nights, $20 worth of wine tasting for $10 at Little Cellar, Thursday night wine tasting in Ray’s Wine Cellar at Luciano’s, 1/2 price wine for Ladies Night at Icon for on Thursdays and a free glass of wine Tue.-Thurs. at Bros.

The sweepstakes will work the same as before. Here’s how to play: 1. Drink some wine at one of the participating businesses . 2. Snap a photo of you and your friends enjoying the wine, having fun, enjoying a night out, etc. and upload to Instagram with the hashtag #fallswinereview . 3. Sit back and wait/hope for the prizes to start rolling in. Repeat as often as you want chances to win.

Each photo enters you to win an iPad Mini or $400 worth of gift certificates to participating businesses. We’ll also be giving out weekly prizes of $25 gift cards.

As mentioned above, we’re starting the party at Icon Lounge this Thursday from 5-7 p.m. Two wine tasting tables hosted by RNDC and Okoboji Wines will serve complimentary wine tastings and hors d’ oeuvres, as well as half-price wine by the glass. The first 100 guests will receive a Falls Wine Review gift bag.

It sounds like fun to me (and I’d say that even if this wasn’t and ALM thing), and I’ll be down there. Come join me!